Resources & Insights
Practical knowledge for B2B revenue teams in the DACH region. Frameworks, strategies and perspectives for measurable pipeline.
Featured Insights
Buyer Enablement: The 5 Assets Your Buying Committee Needs
Deals don't die from lack of interest. They die in the consensus phase. These 5 assets help your buying committee make the decision internally.
Read articlePipeline Attribution: Why 47% of B2B Marketers Can't Measure Their ROI
Your marketing works. But you can't prove it. The problem isn't your performance. It's your measurement model.
Read articleAll Articles
ABM in the DACH Region: Why US Playbooks Fail Here
Most ABM strategies were built for the US market. In the DACH region, different rules apply — ignore them and you burn budget.
Buyer Enablement: The 5 Assets Your Buying Committee Needs
Deals don't die from lack of interest. They die in the consensus phase. These 5 assets help your buying committee make the decision internally.
The DACH Factor: 4.7 Stakeholders, 8–13 Months Sales Cycle
Your go-to-market strategy was built for a different market. DACH buying culture follows its own rules. Those who understand them win pipeline.
Pipeline Attribution: Why 47% of B2B Marketers Can't Measure Their ROI
Your marketing works. But you can't prove it. The problem isn't your performance. It's your measurement model.
Social Selling for B2B: LinkedIn as a Pipeline Channel, Not a Business Card
You post regularly on LinkedIn and get likes. But no pipeline. The difference lies in the system, not the content.
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