Your Pipeline Sparring PartnerPipeline is not a coincidence.

You have the accounts. We build the system that turns interest into qualified pipeline – for B2B companies with complex buying decisions.

Corporate Experience

PfizerJohnson & JohnsonNestléBoehringer IngelheimTakedaBundesministerium
Sound familiar?

Budget there. Team there. Pipeline not.

All the Tools, No System

LinkedIn, CRM, Marketing Automation — the investments are there. But the tools were never designed as a system. Each solves a piece of the puzzle. None solve the whole process.

Activity Instead of Pipeline

The strategy is in place, the team delivers. But at the end of the quarter, the report shows engagement metrics — not qualified opportunities. The playbook creates visibility, but no access to the buying committee.

Two Teams, Two Definitions

Marketing and Sales work toward the same goal — but with different definitions of "qualified." Without a shared pipeline language, the effort of both teams evaporates between departments.

One Contact Instead of Buying Committee

In the DACH region, 3–5 stakeholders decide together. But most approaches only reach one of them. The rest learn about you internally — or they don't.

The problem isn’t your team.
The problem is the system.

US playbooks don’t work here.
DACH needs DACH.

We help your customers say yes internally.

Buyer enablement, not lead generation
Pipeline with a system

Foundation First

1

Foundation-Building

You start from scratch or replace failed approaches. We build architecture, processes and transfer the know-how to your team.

FOUNDATION
2

Performance-Optimization

You have a working system. We optimize it further – through strategic sparring and advanced execution.

SPARRING & OPERATE
Three paths. One system.

What's right for you?

B2B

Account-Based Marketing

Your target accounts become qualified opportunities. Playbook-driven, with LinkedIn as primary channel.

  • Reach the entire buying committee
  • Multi-channel content orchestration
  • FOUNDATION → SPARRING → OPERATE
Learn more
B2B

Account-Based Selling

Your pipeline becomes systematic. From target account selection to close — with a structured sales playbook.

  • 1:1 Account Penetration Strategy
  • Sales Playbook & Enablement
  • FOUNDATION → SPARRING → OPERATE
Learn more
Pharma

Omnichannel Pharma Marketing

Your omnichannel strategy gets operationalized. Regulatory compliant, from journey mapping to execution.

  • Customer Journey Mapping
  • E2E OCE Execution Map
  • Transformation Journey Blueprint
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Advisory that executes

Not just another agency.

Kriterium digital advisory In-House Teams Agencies Big 4
Delivery Model
Senior Execution
Industry Expertise
Strategy Integration
Knowledge Transfer
Value for Money
Experience

Numbers that speak for themselves

4+ Years Agency Existence
40+ Years Combined Experience
400+ Members B2B Community: LinkedIn Local Vienna
140+ Building Blocks Methodology: Digital Excellence Navigator

30 minutes of straight talk.

Honest exchange about your situation — and whether we are the right partner. You get concrete assessments, even if we don't work together.

Let's talk

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